Social media communicates information, generates discussions, shares videos, pictures and more. It is the medium that everyone can use to express their thoughts, opinions, likes, dislikes and reviews to a virtual audience. There is a wide range of social media sites as well including forums, micro blogging sites, social networking sites and wikis like Facebook, Twitter, Youtube, Flickr, Pinterest, Reddit, LinkedIn and many more. However, we need to realize that these sites aren’t limited to interactions with only customers, but prospective customers as well.
With Social Media You Can:
- Connect with friends, family and followers
- Launch a new products
- Improve the brand image of a product or company
- Project and promote another’s skills and talents
Social media helps you get noticed on social networking sites and can help to increase the number of visitors to your website. Any startup venture or business can begin their marketing and advertising campaigns in a very cost effective manner. It also helps to improve the business relationship with the customer – strengthening trust and faith. These strong relationships will make your business with them last longer and attract new potential customers and projects. Creating brand awareness always helps to gain first tie customers and break new ground.
One of the advantages of social media is that even a small message can go viral. Your information can reach thousands and millions that you could not reach through any other advertising campaign.
- Create a presence
- Test your audience
- Spend time on 4 or 5 different websites to target your consumer
Begin by generating discussions on neutral topics that are related to the industry of your business rather than your own services or products. For example, if you are in the restaurant industry, then a good neutral topic could be healthy food. Once you are comfortable using the website, you can generate content that directs to your business.
There are many social media websites out there and it is impossible to have a presence on all of them. Figure out which websites your customers are using the most and stick with them. For example, if you are a B2B business, then LinkedIn would be more valuable to you. If you are a B2C business, then Facebook and Twitter would be better options.
How do you engage with your customers? Have you experimented with using social media yet?