Starbucks has come under fire from some Christians who say that the company isn’t representing Jesus enough on their recent holiday cups. What do they look like? They are red, plain red. Why? Political correctness.
Joshua Feuerstein, an evangelist and “social media personality” said in a widely viewed anti-Starbucks rant on Facebook titled “Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus.” It was shared by many, being viewed by more than 11 million people within four days.
He also argued, “The cup is symbolic of a larger war against Christianity in this country. The policemen of political correctness have demanded that the silent majority bend its knee to a vocal minority.” He added: “Starbucks and others know that Americans are drawing a line in the sand and refusing to remain silent any longer.”
However, some commenters, even a few that claimed to be current or former Starbucks employees said that the company has never endorsed explicitly Christian messages. One person on Twitter responded, “If you need a coffee chain to be your ambassador of Christ you need to re-examine your relationship w/ God,”
Special holiday cups have been a tradition at Starbucks since 1997. They have featured symbols of the season such as vintage ornaments and hand-drawn reindeer.
Starbucks did not expect this when it released its holiday-themed cups last week. In a press release, they stressed that the cups are not Christmas cups, no crosses, no Mary and no Jesus.
“Creating a culture of belonging, inclusion and diversity is one of the core values of Starbucks, and each year during the holidays the company aims to bring customers an experience that inspires the spirit of the season,” the company wrote in a news release. “Starbucks will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world.”
It is all a misunderstanding. Starbucks wanted this year’s design to invite customers to create their own stories with a red cup that mimics a blank canvas.
Sadly, it appears that even though Starbucks was trying not to offend anyone this year, some of their customers are a little disappointed that they will have to bring their own holiday spirit to their mocha latte.
What do you think? Are you disappointed or understand where Starbucks is coming from?
Advisor Abbate 