LinkedIn has nearly 400 million users all around the world, networking for everything from advice to new careers. They are well known for using algorithms to suggest these potential business connections and jobs based off of the information in your profile. However, now LinkedIn is using more data analytics for a new platform – job listings.
Now you can see more data about the company, who works there and how your application compares to previous applicants. You can even see who in your own network is connected to people in the company and connect to those in between. When is this rolling out? The new look will be available to about 10% of LinkedIn’s English audience today to people in the U.S., Canada, India, the UK and Australia. LinkedIn will be expanding this feature into other international regions early next year.
LinkedIn had recently made a huge improvement to their recruitment products so these revamped job listing are the perfect compliment for anyone that is looking to hire – great use of their wide database. I would imagine that they were thinking that creating a better job-hunting experience could pay off to more use in the future caused this development. There are dozens of places to look for jobs online so they seem to have a clear understanding that they need to go above and beyond basic capabilities in order to stand out.
Obviously, certain features will only be available in their Premium package. This includes more insights about the company and wider hiring policies such as the company’s growth rate, average tenure, top schools and companies it hires from, etc. The only thing that I’m not sure about is if employees have the chance to opt in to be listed in job postings or if LinkedIn or maybe even the employer will manage it. Either way, it sounds like the Premium package gives you access to really good information to help determine if you are a good fit before even having to go about the hassle of applying.
I think that it is smart of LinkedIn to use its strength in big data to build out a stronger platform. These features will only increase the usage of its services, resulting in an increase of revenue. Who knows, maybe next year the “Who’s viewed your profile” and “Who’s viewed your posts” will be revamped as well!