Scheduled Tweets Aren’t the Same

Surprisingly or not surprisingly, a large number of companies got confused with their 24-hour clock on the last day of 2015. Instead of tweets and other social media messages going out at midnight on January 31st, they programmed them for midday on December 31 or January 1 – opening themselves up for some ridicule. As someone who has been using social media over the past few years, pre-programming content is not a good idea.

download

The Internet is full of mistakes that range from being tragic to funny, however they all give the same impression. The face is that if a company, brand or celebrity cannot be bothered to manage its social media in real time, then it does not understand what is going on in the world. Social media is meant to be a two-way conversation, but tools like these are making social media just like billboards and magazine advertisements.

It is like throwing a bottle into the sea with a message in it and thinking that everything will be the same once it is found this is the problem with brands and their social media today. There will be no news of the impact to change the dynamics of a conversation, lacks context, thinking it won’t affect your company’s reputation and that your words are immediately forgotten. Once your message is out there, it is out there so make it worth it.

My advice is to keep control of communication and above all, do things sincerely. Find people within your industry with something to say and establish a genuine conversation. Let’s not forget that we use social media for awareness, to connect with our consumers and to listen to what they are saying. When you compensate the last two reasons, then your social media efforts are doing little for you and your brand.

Using scheduling tools can be very convenient and I do want to say that they are useful in situations such as live events – instead of posting details or guests as well as photos and quotes of everyone having fun, you can most certainly have some of the important information surround the event scheduled as you wrap up last minute concerns.

Overall, I am writing to remind you to be aware of how you are managing your conversations on social media and to evaluate if you are having real conversations or not – make sure that it is always a two-way street.

Your Online Presence – Social Media

Social media communicates information, generates discussions, shares videos, pictures and more. It is the medium that everyone can use to express their thoughts, opimeizu-m1-note-indianions, likes, dislikes and reviews to a virtual audience. There is a wide range of social media sites as well including forums, micro blogging sites, social networking sites and wikis like Facebook, Twitter, Youtube, Flickr, Pinterest, Reddit, LinkedIn and many more. However, we need to realize that these sites aren’t limited to interactions with only customers, but prospective customers as well.

With Social Media You Can:

  • Connect with friends, family and followers
  • Launch a new products
  • Improve the brand image of a product or company
  • Project and promote another’s skills and talents

Social media helps you get noticed on social networking sites and can help to increase the number of visitors to your website. Any startup venture or business can begin their marketing and advertising campaigns in a very cost effective manner. It also helps to improve the business relationship with the customer – strengthening trust and faith. These strong relationships will make your business with them last longer and attract new potential customers and projects. Creating brand awareness always helps to gain first tie customers and break new ground.

One of the advantages of social media is that even a small message can go viral. Your information can reach thousands and millions that you could not reach through any other advertising campaign.

downloadBuilding A Positive Reputation:

  • Create a presence
  • Test your audience
  • Spend time on 4 or 5 different websites to target your consumer

Begin by generating discussions on neutral topics that are related to the industry of your business rather than your own services or products. For example, if you are in the restaurant industry, then a good neutral topic could be healthy food. Once you are comfortable using the website, you can generate content that directs to your business.

There are many social media websites out there and it is impossible to have a presence on all of them. Figure out which websites your customers are using the most and stick with them. For example, if you are a B2B business, then LinkedIn would be more valuable to you. If you are a B2C business, then Facebook and Twitter would be better options.

How do you engage with your customers? Have you experimented with using social media yet?

How Do We Market Without Social Media Again?

Trends-in-Marketing-Mix-300x300.gif

Social media has become the go-to for online marketing for a number of reasons, but primarily because it can cost you virtually nothing. Social media has become so infused with our lives that marketing campaigns can just get lost in the great clutter on the web. So, that brings me to ask you a question – how can you reach people without social media? That’s right, no likes, shares or retweets. Do you remember how we used to do it in the good old days?

 

  1. Ambassador Programs

Recruit some college students to be campus ambassadors. They serve as representation of your brand and can spread the word in their immediate community. Establish a kind of points-reward system so that for doing things like giving presentations, they can get reimbursed towards college credits. If you realize that there are particular communities that you do better in, there is no harm in bulking up. In the end, it costs you almost nothing – just some paperwork with the university.

  1. Bloggers

No, I don’t believe that blogging is social media. I do however believe that bloggers are how you get your first real customers that aren’t your friends and family. Find blogs that match your target audience and send them a pitch for collaboration. You might have to give them some sort of freebie or pay a small fee to be featured. Ask the blogger if they will host a giveaway on their website by collecting email entries that you can later add to your newsletter.

  1. Contribute

If you have an industry-related topic that you can write about, do it. Send it off to blogs and websites that want content and ask them to include your bio and hyperlink to your business website. Most of the time, you’ll be doing this for free, but when you gain at least one new customer, it is worth it. It will also help your credentials and SEO.

  1. Speak

The same topics that you can write about can also be made into a great presentation. Businesses, schools, conferences and organization are always in need for speakers to inspire their audience. Show your expertise and use your business as an example of a lesson or motivation. Make sure to bring something with your business information on it for attendees as they leave at the end of the program.

  1. Trade Shows

They can be a little expensive depending on the ones you attend, but the return can be worth it. The advantage at trade shows are the relationships that you can build with your consumers and other brands. See if you can attend any trade shows in your industry as an exhibitor. If the costs are too much, then go as an attendee and network as much as you can.

See, marketing does exist outside of social media – don’t forget about these great channels to engage in.

Is Twitter Dying? I Don’t Think So.

“The problem of abuse is the greatest challenge the web faces today…The social web became a nasty, brutish place. And that’s because the companies that make it up simply do not just take abuse seriously…they don’t really consider it at all…Here’s the harsh truth: they see (abuse) as peripheral to their “business models”, a minor nuisance, certainly nothing worth investing in, for theirs is the great endeavor of…selling more ads…Abuse is just as central to tech that connects people as selling beef that isn’t contaminated with salmonella is to an industry that feeds people…There’s a whole lot more.”

download (2)

This is a quote from Umair Haque on why he believes Twitter is dying. However, I don’t buy this and neither should you.

Let’s think back to our ancestors. We discover fire and learn to tame it, then use it. We are fascinated by its power – it catches on easily and fast, but we must handle it carefully so we don’t burn down our home. However, a less intelligent person comes along and is not careful, burning the whole town down.

I can’t disagree with Haque about the amount of abuse on Twitter. We see screenshots of celebrities’ and politician’s tweets posted around the web all the time. However, it happens on Facebook and Instagram too so why are we isolating Twitter? Really, I think that we should be blaming humanity on this one.

But, what is Twitter without humanity? On Twitter, we see abuse, we see revolution, and in the end, we select whom we follow. If you follow happy people, then Twitter is a happy place. You get what you want to see.

You see, the entire social web is not contaminated – just some of it may be. However, the solution is not to stop using it and let it die. We need to use it in a way to productively connect and use positively. If you see abuse, block them and mute them. In one click, you can shut negativity out of your life.

Twitter is a platform made up of people – good, bad, angry, biased, polite, annoyed, humorous, frustrated and so on just like in real life. Twitter merely amplifies those emotions and feelings. If Twitter is wrong, then so is fire – our greatest invention. And social media offers one, great ability in social interaction that we can’t do in real life yet. That is to shut it out of your existence. So, I encourage you to embrace this and create the Twitter that you want because Twitter does exist without abuse.

The Facebook Era is Ending

fb-artSome people can say that they think that Facebook is alive and well in 2015, but I see it as the end. Social media applications have evolved way past Facebook. Even though Facebook will take on VR, SMS and Instagram, I believe that by in the next year or two, there will be a large shift away from Facebook. Why? Because it is already happening.

Let’s look over our shoulder at how Facebook has invaded our lives. Facebook exploded onto the scene and brought social media interaction and the art of snooping on others into the limelight. Facebook is the popular kid – they are the monopoly, the Google of social media. I don’t think that this is a good thing either. Facebook habitually buys up companies that are innovative and creative and makes them less so.

What is really going on? Young people aren’t on Facebook anymore – they want to be on social instagramlogomedia that is made for mobile, meaning Instagram. Especially as millienials own parents and baby boomers get onto Facebook, they are opting for platforms that they aren’t on yet like Pinterest, Twitter, Tumblr and spending more time texting each other. I belie that in the next five years, these are the social media platforms that will continue to grow and emerge, eventually displacing Facebook.

However, Facebook is doing great things like trying to bring broadband to countries without Internet access – but their 1.5 billion users don’t mean that they can keep their position. After all, Facebook is almost 11 years old, which is prehistoric in our day and age of technology.

A Google Trends report shows that the amount of searches of “Facebook” peaked in December of 2012 anrs_600x600-140711114502-600-tech-snapchat-logo.ls.7114_copyd has only been decreasing since then – people are losing interest. Not to mention that Facebook has become the platform for bullies, body shaming and more harmful acts. Even though Facebook has positives like finding and keeping in touch with old friends. There have certainly been a growing number of dramatic stories that stem from a simple Facebook post and we can’t just ignore that.

Like everything, even the universe itself, things bloom and blossom and then burst. Facebook had its time in the spotlight – spread like a disease, becoming immune to its attractions and now it is all over. We are ready for new channels that are more authentic, less invasive and more psychologically healthy. Who will be next?